by admin | Feb 19, 2019 | Uncategorized
OK I will say it; I love and hate Amazon simultaneously. Consumers are, by all recent study’s, shopping online, on Amazon, with greater frequency. Retail apparel for example, is predicted to a have a 4.4% growth YoY. Guess where the overwhelming majority of Gen Z...
by admin | Feb 11, 2019 | Uncategorized
I love the methodology and challenges of multi-channel marketing, but maybe chasing short term ROI is a long term losing bet. Recently I was speaking to a friend who is responsible for campaigns to put “butts in the seats” of a popular restaurant chain. The marketing...
by admin | Feb 5, 2019 | Uncategorized
I love analytics, business intelligence models and the newest dashboard technology. But as good as all those tools are multi-channel marketing is about the methodology first. Dashboards are a scoreboard analytic tool. They cannot predict future outcomes with 100%...
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